# Creating Personalization Conditions

While you can target users with personalization and campaigns based on generic factors such as date and time, you can develop more finely targeted personalization and campaigns by creating fine-grained conditions—conditions that determine precisely when and under what conditions users see their personalized content or the effects of the campaign targeting them.

For example, you can display personalized content to users who visit your portal between January 1 and April 15. However, you can define more fine-grained conditions that display personalized content only to users identified (by their user profile) as managers belonging of a specific division of the organization.

This topic provides links to instructions on creating personalization conditions.

Note: Many interaction management development tasks are dependent on other tasks. For example, if you are creating a user segment based on user profile properties, you must first create the user profile properties you want; and if you are creating a campaign and you want to trigger campaign actions based on user segments, you must first create the user segments you want. The following tasks highlight typical usage patterns.

Creating User Segments

You must create user segments if you want to use them in content selectors and campaigns.

Creating User Profile Properties

You must create user profile properties if you want to use them in user segments, content selectors, and campaigns.

Creating Session Properties

You must create session properties if you want to use them in user segments, content selectors, and campaigns.

Creating Request Properties

You must create request properties if you want to use them in user segments, content selectors, and campaigns.

Dispatching Events

If you are using Page Flows, you can add event controls that dispatch events to the event service in order to trigger campaign actions.

Related Topics

Developing Personalized Applications

Overview of Content Management

Setting up Users and User Properties

Designing Interaction Management

Personalizing Portal Applications

Personalization Conditions Reference